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PostParty | Your Postpartum Managed

PostParty App Privacy Policy

Effective date: October 9, 2026

At PostParty, we respect your privacy and are committed to protecting the personal and sensitive information you share with us. This Privacy Policy explains the information we collect, how we use and share it, how long we retain it, and the choices and rights that may be available to you under applicable United States privacy laws.

1. Information We Collect

We may collect information you provide directly when you create an account, personalize your experience, use PostParty features, participate in the community, interact with Bloomie, or connect with or book an Expert.
 

  • Registration and Account Information: name, email address, password or authentication credentials, date of birth, and basic profile information.

  • Pregnancy, Postpartum, Health, and Wellness Information: information you choose to provide regarding pregnancy, estimated due date, birth date, postpartum stage, feeding, nutrition, movement, mental wellness, care preferences, your baby, and other health or wellness topics used to provide and personalize the PostParty experience.

  • Community Content: posts, comments, questions, and interactions within shared or community areas such as My Village.

  • Bloomie and AI Interactions: questions, messages, feedback, and other information you choose to provide when interacting with Bloomie or other AI-powered features.

  • Booking Information: appointment details, selected Expert, contact information, reason for consultation or other information you choose to provide in connection with a booking.

  • Transaction Information: payment and transaction information processed through third-party payment providers. PostParty does not store full payment card numbers.

  • Automatically Collected Information: depending on the technology used in the App, we may collect device, log, usage, security, diagnostic, IP address, and similar technical information necessary to operate, secure, analyze, and improve the Platform.

2. How We Use Your Information
 

  • Provide, operate, maintain, secure, and improve the PostParty App and its features.

  • Personalize content, resources, reminders, support, and other experiences based on information you provide and your stage of pregnancy or postpartum.

  • Facilitate discovery of, connection with, scheduling with, and payment for independent Experts.

  • Operate and moderate community features and help prevent fraud, abuse, unsafe conduct, and violations of our Terms.

  • Process transactions and send administrative, account, booking, and service communications.

  • Analyze usage and performance, including through aggregated or de-identified information where appropriate.

  • Comply with legal obligations and protect the rights, safety, and security of PostParty, our Users, Experts, and others.

3. Journal Privacy​

Journal entries are intended for the User’s personal use and are not accessed, reviewed, analyzed, or used by PostParty for advertising, marketing, analytics, personalization, or other commercial purposes. Journal content may be technically stored or processed as necessary to provide the Journal feature.

4. Bloomie and AI-Powered Features

PostParty may offer AI-powered features, including Bloomie, to help Users navigate PostParty resources, receive educational information, and access support within the App.Information Users choose to provide when interacting with Bloomie may be collected, processed, and stored to provide, maintain, develop, evaluate, and improve Bloomie and other PostParty services. Conversations and feedback may be used to train and improve AI systems, including systems developed or operated by PostParty and/or third-party AI service providers that support Bloomie.Information provided through Bloomie is not sold by PostParty or used by PostParty for third-party advertising or marketing purposes. Because Users may choose to discuss personal, health, or wellness-related topics with Bloomie, Users should avoid providing information they do not want processed, stored, or potentially used to improve AI systems.Bloomie provides educational information and support and is not a substitute for professional medical advice, diagnosis, treatment, or emergency care.

5. How We Share Information
 

  • Experts: when you choose to connect with or book an Expert, we may share information reasonably necessary to facilitate the appointment, such as your name, contact information, appointment details, and information you choose to provide in connection with the booking. Experts are independent professionals and may have their own privacy practices for information you provide directly to them.

  • Service Providers: we may use service providers that support hosting, security, communications, analytics, payment processing, AI technology, scheduling, and other infrastructure or operational functions. These providers may process information on our behalf or as otherwise disclosed in this Policy.

  • Legal and Safety Disclosures: we may disclose information when required by applicable law, legal process, or governmental request, or when reasonably necessary to protect rights, safety, property, prevent fraud, or enforce our agreements.

  • Business Transactions: information may be transferred in connection with a merger, financing, acquisition, reorganization, sale of assets, or similar business transaction, subject to applicable law.

PostParty does not sell or rent personal information for third-party advertising purposes.

6. Data Security

PostParty uses reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. In the event of a data breach, PostParty will provide notifications as required by applicable law.

7. Data Retention

We retain personal information for as long as reasonably necessary to provide the App and Services, maintain accounts and transactions, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and fulfill the purposes described in this Privacy Policy. Retention periods may vary depending on the type of information and the reason it was collected.

8. Privacy Rights and Choices

Depending on your state of residence and applicable law, you may have rights to access, obtain a copy of, correct, or request deletion of certain personal information, and other rights provided by law. You may submit a request through available account settings or by contacting hello@yourpostparty.com. We may need to verify your identity before completing certain requests. Some information may be retained where permitted or required for legal, security, fraud-prevention, transaction, dispute-resolution, or other legitimate purposes.

9. Eligibility and Children’s Privacy

PostParty account features are intended for adults age 18 and older. PostParty is not directed to children, and we do not knowingly collect personal information directly from children in violation of applicable law. Information a parent or guardian chooses to provide about a child in connection with postpartum support is treated in accordance with this Privacy Policy.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will provide notice as required by applicable law, including by updating the effective date and, where appropriate, providing notice through the App or other communication methods.

11. Contact Us

For privacy requests or questions regarding this Privacy Policy, contact hello@yourpostparty.com. Please include your name, email address, and a clear description of your request. We may verify your identity before responding to requests involving access, correction, or deletion.

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